Friday, February 22, 2008

'65 Chevelle-See the USA The No. 1 Way - Newspaper Campaign

It's important to remember that this campaign was about as close to retail advertising as we could get back then. There were no rebates and actual prices were almost never used because the factory didn't want to interfere with what the dealers were doing. In some areas a Chevy dealers toughest competitor was the nearest other Chevy dealer. So we tried to say and do things in these ads that would support the dealer body. Come on in and size up a new Chevelle! The door on the car is open as a kind of invitation to come in and see your Chevy dealer. 

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