Thursday, February 14, 2008

'64 Chevrolet Trade and Travel Time Promotion

CORVAIR MONZA BY CHEVROLET    GREAT WAY TO WIND UP A ROAD...GREAT TIME TO BUY ONE.  Another fine example of the two perspective art style we had been using where the car lives in one perspective and the background below the car in another. What a dramatic picture it makes. Haven't seen anything like this from the art directors using computers today. I think computers are a wonderful thing and I wish we could have had a shot at them. Sometimes I think they take the place of good thinking by making things too easy. I bet art directors don't even have layout pads anymore. Too bad. Spending the time to sit and work out a picture idea in a very rough form is probably a lost art. Some of todays ads show it too.

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