Tuesday, February 5, 2008
'63 Corvette Sting Ray Announcement spread
ONLY A MAN WITH A HEART OF STONE COULD WITHSTAND TEMPTATION LIKE THIS. Copy by David E. Davis Jr. This Corvette ad was part of the 1963 Chevrolet announcement program that we had promised would have a family resemblance insofar as the road treatment was concerned. I thought we might be able to do the thing with photography so I called Warren Winstanley. He thought we could do it too and built a wall and platform in a vacant lot next to his studio for our location. He painted it white and I and some of my sons went to the studio one Saturday to paint on the lines. We used rollers with sections cut out to make the lines several at a time Took a while to do it but it worked. The cars were clay mock ups without engines and almost no steering that had to be handled gently. They arrived in a big GM van were put on the platform as you see them. Jose Calvillo did the art on the mechanical view of the car from above. The ad ran in the Sept. issues of New Yorker and Sports Illustrated. With the benefit of hindsight I think we may have done a little better job using art.