Saturday, February 2, 2008
'62 Corvair magazine ad
LOW PRICE IS ONLY HALF THE STORY. The copy was by Ray Clark. Ray did all the copy for Corvair at this time. We were in a group called Experimental and Development and we were located across the street from the GM building in the Stevenson building on West Grand Boulevard in Detroit. David E. Davis Jr. was there too and he did the copy for Corvette. Those two cars were our only permanent assignments and that allowed us plenty of extra time to kind of wing it on other products. I don't remember who did the art. It may have been picked up from existing photography.