Friday, February 22, 2008
'65 Chevelle-See the USA The No. 1 Way - Newspaper Campaign
AFTER READING THIS ---DRIVE THIS---Then below the car--YOU'LL KNOW WHY CHEVELLE IS AMERICA'S MOST POPULAR INTERMEDIATE-SIZE CAR. What a nifty way to get the copy read. And it allowed us to have a little change of pace with the big type at the bottom with the car. The door is open like an invitation to get in and try one at your Chevy dealer's place. Bill Graefen was really getting a feeling for this campaign and I thought it was going better than I had imagined for a so called retail campaign.