Saturday, February 9, 2008
'63 Chevrolet SS Newspaper Campaign
FOUR WITH....FOUR WITHOUT...ALL TO GO! Ads like this and some of the others started with a picture idea and then the copy played to it. It doesn't matter which comes first but what does matter is that it solves the problem at hand. In this case we were able to show all four Chevy car lines at a drive-in as both regular models and convertibles. Back then drive-ins were a big part of the American scene. I think making all the convertibles white was very effective. The artist who did this had his hands full. In order to do an illustration like this he needed good photography on each car at the proper angle to draw from. No artist simply sat down and started drawing. Every illustration done for Chevrolet ads had to go through Chevrolet Engineering to make sure we had all the right stuff on the cars. One of the things that most often got left off [ and always made me chuckle ] was the little lock button the cars used to have on the top of the doors. When the ads ran stuff like that really didn't matter but the engineers were very thorough.