Wednesday, February 13, 2008

'64 Chevrolet Impala Magazine Ad

ANY CAR THIS LUXURIOUS SHOULD HAVE IT'S PRICE EXAMINED. The logo has been redesigned for the announcement period using the theme THERE'S 5 IN 64. not really redesigned but incorporated into a design element to put emphasis on the addition of the new mid- size Chevelle to the Chevy line. The photo was by George Kaywamoto and the art direction by Art Obrosey. We were on the experimental shoot in Colorado Springs so like many of the pictures from that shoot the copy came after photograph. Not an unusual way to work when you have established a direction for everybody involved. I'll admit it is always better to have a good idea first and then go make the picture but this shoot was mostly to get some feeling for what could be done.

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