Tuesday, February 12, 2008
'63 Chevrolet Trade and Travel Time Promotion
IF YOU TRADE IN THIS CAR RIGHT NOW ON A '63 CHEVROLET....HERE'S WHAT YOU'LL GET. Once or twice a year, or more, depending upon how sales were going Chevrolet wanted a promotion. Newspapers carried the main thrust and started out as a full page or nearly so and were resized to fit the market. At this time there were about six or maybe even seven thousand Chevy Dealers and they all expected support. Trade "N" Travel Time was the thrust of this promotion and it had the following three ads plus two more. We designed the travel bag logo to give a warm Chevy feel to the thing and then used our regular art treatment for the visuals. The "N" in the Trade"N" Travel Time allowed us to have TNT deals on all the cars at your Chevy Dealers. Window trim and other promotional materials usually went to each dealer so they could tie in with it.