Friday, February 8, 2008
'63 Corvette Magazine
INSTANT CELEBRITY. Copy by Bruce McCall and art direction by Roy Jackson. We had a new team for Corvette ads. David E. Davis Jr. had gone off to Car and Driver magazine and I felt that I should spend my time on the Chevrolet advertising that was a much larger part of the budget, like our newspaper campaign. At the time we were doing five full page newspaper ads each month along with magazine ads for the other three cars Impala, Chevy II, and Corvair. Bruce Mc Call was a great new addition to our group. He had been editor of the largest automotive buff book in Canada and was a fine writer although he had not written ads before. Roy Jackson was a very good art director who was in the group when I took over. Roy and Bruce did the following two Corvette ads as well as this one. This is a terrific picture of the new split window Corvette. Probably the best we had shown so far. I have forgotten who shot the photo. I never insisted that our art directors use a particular supplier. I know i would have been offended if a boss of mine told me who to use. So Roy used someone he liked and i was pleased with the result and the result is what counts. This ad appeared in Sports Illustrated on May 19 and New Yorker on May 14.