Monday, February 18, 2008
'64 Chevrolet-The Great Highway Performer Ad Series
CHEVROLET WILL GO TO ANY LENGTH TO MAKE YOU HAPPY. A very nice straight forward presentation of Chevy offerings and it shows the size relationship very well. The highway performers theme didn't get much play - only the copy line at the bottom. But, if we were going to pay off the headline the cars had to be shown with perfect profiles. The idea was strong enough to allow us to not show the cars on the road. This is the kind of ad idea that most likely came from the copy writer. I wish I could remember who came up with it.