Wednesday, February 20, 2008
1978 Corvette Billboard And Magazine Ad
This was the Silver Anniversary Corvette billboard and an ad we made to see if there was anybody out there who might like to buy a very big poster. The line SEE WHAT'S NEW TODAY IN A CHEVROLET was the theme for the 1978 Chevrolet announcement program so all the other product boards had the line too. The poster cost only $11.50 each and was really big because it was a regular poster just like the ones that went up all over America. I got two and put one up in our son's bedroom. It covered two walls. The ad ran only in the December, 1977 issue of CAR AND DRIVER magazine. It was more than we expected. We had to go back on press twice to fulfill all the orders. I still have mine and I wonder if anybody else managed to hang on to one? I'll bet there are a few still around. I wonder what they are worth?