Wednesday, February 20, 2008

1978 Corvette Billboard And Magazine Ad

This was the Silver Anniversary Corvette billboard and an ad we made to see if there was anybody out there who might like to buy a very big poster. The line SEE WHAT'S NEW TODAY IN A CHEVROLET was the theme for the 1978 Chevrolet announcement program so all the other product boards had the line too. The poster cost only $11.50 each and was really big because it was a regular poster just like the ones that went up all over America. I got two and put one up in our son's bedroom. It covered two walls. The ad ran only in the December, 1977 issue of CAR AND DRIVER magazine. It was more than we expected. We had to go back on press twice to fulfill all the orders. I still have mine and I wonder if anybody else managed to hang on to one? I'll bet there are a few still around. I wonder what they are worth?

14 comments:

ematthews said...

Coincidence, cleaning a closet today, I found the 1978 Corvette Billboard that I purchased many years ago still in the original package. Did a web search to see if it had any value and found your blog. Wonder what someone would pay for it? It would make great wallpaper for a garage or kid's room.
Ed

Jim said...

I'll bet you can find a buyer rather quickly. Chevrolet printed all they are going to print back in 1978. If you can't find a buyer you might think about donating it to the Corvette Museum. Years ago when it opened I loaned them the one I have and they made some kind of copy and returned mine. They may be interested in having one still in it's original package. Good luck and stop by every now and then. I'm just getting started with all this.

diskojoe said...

The Boston rock group The Cars used one of the Corvette billboards as a stage backdrop at one of their early gigs at the Paradise Club in Boston.

SidRGurney said...

I have one of these huge 1978 Silver Anniversary Corvette billboard posters, too. Bought it from an ad in a car magazine. Never used it nor opened up more than a sheet or two. Looks like a lot of colored dots until you step back a bit. All original and in great shape. I may put it on eBay and see what kind of interest it draws. Thanks.

Anonymous said...

i've got one also and have wondered if anyone was interested in buying it - someone that can actually put it up on a huge wall where it can be appreciated. let me know if anybody is interested.

David said...

I also have two complete, pristine sets of the 1978 Silver Anniversary Corvette billboards, together with the original advertisement from pages 26 and 27of the December 1977 issue of Car and Driver. I only opened the packaging that they came in last weekend. I plan to re-wrap them in acid free paper and save them for another 30 years. Just think what they will be worth then!!!

Larry said...
This comment has been removed by the author.
Sid R Gurney said...

Following up to an earlier post: I put my 1978 Corvette Billboard on eBay and sold it to a guy in Texas for $300.00. He owned a car restoration business / garage and said he was going to put the huge billboard poster on display.

RobN said...

Found mine on Ebay.com - paid 100usd incl postage to my friend's address in FL.
It is now on my garage wall... in Holland (Europe, not Michigan :)...)

It even smelled old when I got it. And the reason I bought it.. I bought that 1978 Anniversary Corvette this year.

The bigger the boy, the bigger the toy. Also in Holland

Anonymous said...

so right now it looks like nobody wants to let go of theirs?

Anonymous said...

still have one here in albuquerque for someone that will put it up - not just turn around and re-sell it.

linda said...

I have two together in unopened mailing envelope and a 1978 news article from NY Times that describe them as 10x21 feet in 12 sections. Package is 1x3 feet and has been airconditioned for 35 years. Cost for two on 3April'78 was $31 which, considering inflation, is $111 in today's dollars.

Curtis said...

Providing email for my wife Linda's posting.

mark said...

looking for a billboard 1978 silver ann must be in excellent condition