LOOK WHO'S BEHIND THE WHEEL OF A CHEVROLET IMPALA. This ad was part of a Spring promotion called " Move out in May" I don't have any of the other ads right now but when I get back to Michigan I'll try to find more. This was a interesting graphic and a good use of the second color. Photography rather than our art style seemed best here. The art on the steering wheel is a photograph using the dropout procedure that turned it into all line. This ad was very visible and attention getting when it ran in the newspaper. I had the idea and Bill Graefen did some great copy for me. It was loads of fun when you made a layout like this and then got it sold.
Jeanne
7 years ago
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