Saturday, March 29, 2008
'57 Chevrolet Magazine Ad
'57 CHEVROLET ! SWEET, SMOOTH AND SASSY !
This was the announcement magazine ad for one of the greatest cars Chevy ever produced. You can think about it that way if you consider what one of these is worth today. What happened along the way to make this particular Chevy so desirable over 50 years later ? It was very popular back then but if I am not mistaken it lost the sales race to Ford for the first time in years. Not by much but a loss none the less. Who knows about that for sure ? Anyone out there that can confirm that or maybe correct it ? I wish I still had my '57 Bel Air Hardtop and if you had one I'll bet you do too. Even the ads torn from old magazines are worth quite a bit. How about that ? Dave Lindsey may have done the art and Pete Booth may have done the copy.