Thursday, March 13, 2008

'58 Chevrolet Magazine And Sunday Supplement Ad

THIS TRAVELER MOVES YOU BEAUTIFULLY OVER THE MILES !
Another great illustration of America's favorite car out on the great American countryside. Also another piece of art that has the car in motion with another moving thing--this time a crop dusting plane. Any thing that moves fast can be found in a Chevy ad. Wonder what Ford was doing?  Any of these ads are worth quite a bit torn from old magazines but if you should happen to have one from a Sunday Supplement I'll bet it is worth even more.

1 comment:

Dave Pool said...

Jim, in your description of this ad, you say "Any thing that moves fast can be found in a Chevy ad" and then ask, "Wonder what Ford was doing?"

I left this some days ago in a comment about another ad but, just in case an interested reader sees only this one, I'll repeat that the Auto Editors of Consumer Guide have a series of 4 small-format books out right now (more to follow?) with the titles Chevy Classics, Ford Classics, Chrysler Classics and Cadillac Classics. Each of them displays by year selected print ads covering most of the history of each marque, up to the early '70s with a special focus on the '50s and '60s. I've picked up both the Ford and Chevy titles (noting in that earlier post that some of the ads are yours!) and you can do exactly what you wondered about -- directly compare what Ford was doing in competition with your collective efforts. Of the two ads shown for 1958 models, the one for the Thunderbird has two illustrations and the headline reads "The most wanted, most admired car in America -- and it's priced far below other luxury cars." The ad they show for the Ford Fairlane (arguably the more direct comparison to your Chevy ad) is laid out around color photography of the car in international locations ("Best in build around the world. Best for savings, too" reads the headline while the tag line says, "Proved and approved around the world." reads the tag line). It strikes me that "best in build" is a bit close to being industry jargon for a general consumer ad.