Sunday, March 2, 2008
'66 Chevelle SS 396-Move Out In May-Newspaper Campaign
CHEVELLE SS 396. NOW'S THE BEST TIME TO BRING A SET OF RED STRIPE TIRES AND A 396-CU-IN-V8 INTO YOUR LIFE. I don't remember if the steering wheel ad (shown a couple ads down) or this was done first but I must have been on some kind of round picture kick. And it's a little unusual to sell two ads like this in the same meeting but we did. Both were right on target with what we were trying to do. Sell the car and call attention to the dealer event-Move Out in May. The red side wall on tires was very new and gold stripes were being offered on Corvette. This presented a good opportunity to use a second color in newspapers in a meaningful way. Photography seemed to work very well for the car illustration. I think Bill Graefen probably wrote the copy and I don't remember who did the photography. If you look close you will notice there is no tire makers name on the tire. GM and Chevrolet used several tire brands as original equipment.