Saturday, March 15, 2008
'58 Chevrolet Fashion Promotion Magazine Ad
This was a different kind of Chevrolet ad in that it was tied completely to a ladies fashion promotion. I don't remember all the details but it was a big program. There is some sales promotion material that I will add to this when I am back in Michigan. The agency had a lady account executive named Hap Hazard. Her real name was Genevieve Hazard and she went to all the top designers in Europe to get them to design a dress for specific Chevrolets. I think the next year she used all American designers. An interesting job that you wouldn't expect in an agency with a car account.