Friday, March 21, 2008
'58 Chevrolet Station Wagon Direct Mail
WHAT'S THE NEWEST WORD IN WAGONS ? IN '58
At the time of this direct mail program there was a young fellow at Chevrolet in charge of the Sales Promotion Group. His name was Bob Lund. I got to know him pretty well during meetings on things like this. He was so full of energy and enthusiasm that he just seemed to bubble over. It was good to get to know him because many years later he became Sales Manager for Chevrolet and I had advanced too. It was comfortable for both of us in meetings and while we didn't always agree on what should be done for Chevrolet we had very warm working relationship. Even later Bob became General Manager of Cadillac Division and then Chevrolet Division. When he retired he owned a Chevy dealership in Michigan and I helped him with his promotional material.