Wednesday, March 12, 2008
'58 Chevrolet Magazine Ad -Impala Convertible
SERENITY...BY DESIGN ! A car is more than just the sum of good engineering. Here in the new CHEVROLET, superlative design has created a new dimension....a harmony of behavior, a serene personality that glorifies every mile you travel.
Wow, what a headline. I wonder who wrote that. I wonder if anyone believed it. I wonder how it got approved. I wonder. The illustration is a beauty and who wouldn't want to be there with the young lady in the tree and a good looking new convertible. Somewhere I remember seeing a layout for a newspaper ad with a very similar situation. Probably became the inspiration for this nice illustration. The art directors I remember being in the ad group that produced this are Bob Freeman, Doug MacIntosh, and Bob Hungerford. There were others too. George Guido did a lot of the newspaper ads and may have been there too. Maybe Joe Kidd had started by then. Anyhow Jim Hastings would have been watching over everything.