Sunday, March 16, 2008

'58 Chevrolet Outdoor Poster

How about this beautiful rendering of the new '58 Impala. I bet none of the wonderful Detroit car artists of the time did this one. You have seen Tigers used to represent lots of products by now but when this was done it was pretty darn fresh. We used outdoor to show new products most of the time and to support various promotions. Announcement time almost always included a strong outdoor showing of the new cars and trucks. It was great to get one like this approved. It certainly says the right thing about the new engine in a very memorable way.

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