Friday, March 14, 2008

'58 Chevrolet station Wagon Newspaper Ad

What a nice relationship between the illustration and the headline. This is a really fine example of a story telling illustration. This kind of picture content for automotive advertising just doesn't exist anymore. I wonder why? Could it be because of the way art directors make layouts today with computers rather than with a layout pad and pencils? It may be because there is a difference between looking at a blank sheet of paper and having to think of something to put on it and being able to search the internet for something to copy. Then again maybe this kind of thing just doesn't work with people anymore. I kind of doubt that. People will always be people with more or less the same wants and desires. This art was signed but I can't make out the signature from the old slide this came from. Too bad.

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