Wednesday, March 26, 2008

'57 Corvette and Chevrolet Magazine Ad

SWEET (Just look) SMOOTH (Ah, that Turboglide) SASSY (Just drive it !)
This was a later version of the announcement ad with a similar headline. Also, the Corvette gets major attention and as a Sports Car in a real race. The Corvette was dramatically improved with new fuel-injection. I think the fuel-injection may have been offered in the Bel Air too. The art was probably done by one of the west coast artists that were doing much of the work at this time. Boy, a convertible like this one would be worth all the money in the world today. I am so pleased that old cars of all makes are being restored and enjoyed all over again. Every model of the '57 Chevy is a collectable car. Nobody back then would have guessed that this Chevy would become so heroic. The '58 Chevy was just around the corner and it was an all new car.

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