Tuesday, March 25, 2008
'57 Chevrolet Newspaper Ad--Wins At Daytona
CHEVY TOPS ALL CARS AT DAYTONA -- OFFICIALLY !
Yes, Chevy has been at Daytona for a very long time and was winning back then too. The cars at Daytona in 1957 were nothing like the ones that go there now but it was fun and exciting. Another dimension of Chevrolet that helped make it The Heartbeat of America. I am pretty sure the art director for this ad was Doug MacIntosh. Doug and I worked together at Kenyon and Eckhardt on the Lincoln- Mercury account a few years prior to this and he put in a good word for me with Jim Hastings who was the top art guy at Campbell-Ewald.