Friday, March 7, 2008
'58 Chevrolet Magazine Ad
YOU'LL HOLD YOUR HEAD HIGH---'58 CHEVROLET. A really great piece of art by Austin Briggs. We had been using Austin for some time and every ad he illustrated was wonderful. At the time he was one of the premier artists in the country. We used the best artists available all the time and with Jim Hastings running the art group at the agency we got results like this. The slide I have of this ad has faded considerably so the art is even better than shown here. The big front view is used as the main illustration because the car shown is not the top of the line Impala but the Bel Air. The front view was closer to the Impala and the little car at the bottom shows the Bel Air more clearly. Still a very good looking new car.