Wednesday, March 26, 2008
'57 Chevrolet Magazine Ad
VELVET SMOOTH AND FULL OF SPUNK !
I don't know who did this illustration but it has all the warmth and feeling for America and the good life that are in most Chevy ads. Notice the type face. It is not a standard face but one designed just for Chevrolet ads. As you look at the ads from this time and a little later you will see the type is nearly always the same. Another feather in a cap covered with feathers for Jim Hastings. It is very hard to keep a bunch of very creative people on the same track and using the same type but Jim did it.