Monday, March 24, 2008
'57 Chevrolet Magazine Ad
SMOOTH AS QUICKSILVER... and quick as they come... the '57 Chevrolet
This was the time of art illustration for nearly everything being advertised. Photography was just beginning to be a factor. Film at the time was nothing like it is today and I don't mean it was about to disappear as it is now. It was very slow and you needed strong light to get acceptable results. Young art directors wanted to use it because it was new and offered realism and variety. Still, when I look back at this stuff I think we have lost something. Not that todays ads are not doing the job but these ads have a lasting value that much of todays ads may not have. I like to think of things like this as being kind of like what Norman Rockwell did for magazine covers. They should be saved for what they represented to everyday viewers back then.