Monday, March 24, 2008

'57 Chevrolet Newspaper Ad

When is the last time you saw an instrument panel as the main illustration in a car ad ? I remember this view from behind the wheel of my '57 Bel Air. When I got mine the '58s had just come out but I had been wanting a Chevy like this since I had started work at C-E. I had been driving a '54 Studebaker coupe that I bought when I worked at Benton and Bowles, the Studebaker agency. It was a car I should have kept too. The Raymond Loewy coupe is still a great looking car today and hard to find if you want one. The Chevy I got came through Chevrolet and had been driven by an executive. The price was right and the color was perfect. I bet everybody that ever owned one of these wishes they still had it . They are worth a ton now in any kind of condition.

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