Tuesday, March 25, 2008

'57 Chevy Goes Racing Newspaper Ad

1- 2- 3 AGAIN !
Chevrolet has always been interested in racing but sometimes other considerations prevented them from doing what they wanted to do. Not the case in 1957. One thing you may notice is that even though this is a newspaper ad photography is used rather than the very successful art. In this case art could not have delivered the same reality as a photo. This was more of a news event being reported and it was not important that the car look it's best. It was what it had lust done that was most important. Doug MacIntosh was the art director. I especially like the crossed flags with the Chevy logo--a real nice touch.

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