Thursday, March 13, 2008

'58 Chevrolet Station Wagon Magazine Ad

The '58 Chevy wagons got quite a few ads during the year. This kind of transportation was what families were using long before vans became popular. Plenty of room for whatever you wanted to do. Chevy even had a special catalog for wagons and that was my contribution to the '58 program along with several direct mail pieces. Story telling ad illustrations have all but disappeared from car advertising. I wonder why. I'll bet computers have something to do with it. Lots easier to put some flashing lights behind the car than take the time to think up an illustration like this and then get a rough down on paper. Can that be done with a computer?

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