Sunday, March 16, 2008
'58 Chevrolet Outdoor Poster In Layout Form
A BEAUTIFULLY MOVING THING ! '58 CHEVROLET
Finding examples of old Chevy outdoor posters is very very difficult but finding the rough layout for one is----well I don't know quite what the odds might be. I don't know if this idea sold and became a published board or not. It doesn't matter because with this you get an idea of the kind of thing that was shown to our clients. Some art directors could render layouts better than others but strong ideas always were the most important consideration. Quite often the quality of a layout depended upon the amount of time the art director had to put it together. This example along with most of the 1958 ads shown here came from a box of old slides Jim Hastings gave me a very long time ago.