Monday, February 9, 2009
This ad ran in Automotive News as I recall. It was produced by Jim Hartzell and Tony Longo. One of the most memorable leadership ads we produced. Too bad it didn't run in consumer magazines. Jim Hartzell was a copy writer with unusual talent and is better known as the creator of "Baseball, Hot Dogs, Apple Pie, and Chevrolet". He and Tony worked well together and produced some of the finest advertising for Chevy. Jim is retired now and spends his time at his home near Detroit. Tony died many years ago before we retired. It was a real pleasure to be associated with people like them.