Our Chevrolet client loved to tweak big brother Cadillac. With the 1967 Caprice it was possible and reasonable. The Chevrolet story has always been "more car for the money" and this was a great example. Lots of Chevy buyers were moving up to the Caprice and as the copy says some luxury buyers were moving down to Chevy. Cars were big back then and luxury was in style. There is a layout shown below that tries to get at the same point but in a different way.