Wednesday, February 11, 2009
This is a 1967 Chevrolet Newspaper ad.
You will see a number of Chevy ads that compares Chevrolet to higher priced makes. Especially big brother Cadillac. Value has always been a Chevy selling proposition. This car had lots to offer anybody looking for a big car with all the features of a more expensive make. The headline is especially good in that hardly anybody would guess that Chevy had the big car with the most room. And what a nice memorable way to illustrate room and at the same time give the car a little snob appeal. I don't remember who did this ad--could have been Gerry Edmison as the art director. I set up the format with a couple other ads so that we had a strong campaign feel.