Sunday, February 8, 2009
This is an idea and layout for a magazine ad intended to run for the '68 Chevy. I don't remember the package of advertising it was shown with but it never ran. The big Chevy was quite the car in those days and could compete with more expensive cars in many ways. I say big Chevy because the industry had yet to begin the down-sizing trend and our Chevrolet client liked to compare their top of the line with Cadillac in anyway they could. I made this ad with a primitive type setting machine we had that was used to help us make comp ads. It could have had body copy and probably should have had it. The car picture was one we had in our file. I felt pleased with the effort and still think it would have made a memorable ad for Chevy.
Most of the ads that follow are a collection of old layouts I made at various times. Some ran as magazine ads but many did not. I have had them for lots of years and thought they might be of interest to those of you interested in old Chevy ads.