Saturday, February 7, 2009
This ad layout for the new Caprice, Chevrolets most luxurious car was never approved. It was an idea I had that was presented to our Chevy client along with other ads. It says all the right things about the car but doesn't show the car itself. I had one of our art directors shoot the gentleman holding his cigar while he was shooting another ad of the whole car. It is easy to see that the fellow is in the back seat and imagine he is probably being driven by his chauffeur. Just like our big brother Cadillac. It is fun to finally get to show this ad and others below that were not chosen for publication. I am happy that I saved them and can show them now. Making advertising is not for the thin-skinned. Many of the ads you create are discarded for one reason or another. Some never make it to the client because your boss doesn't like it or someone in the agency objects to it. If it makes it to the client or clients it is often passed over for something else or rejected outright. That is the way it was back then and I know it is the way it is today. I always felt the most fun was in making the ad in the first place and if it sold that was icing on the cake.