Wednesday, February 11, 2009
It was fun to find little things in the new Chevrolet that would allow us to demonstrate how competitive it was with higher priced cars and how much you got when you bought a Chevy. Sure we mentioned the ash tray but the car had a big car ride like the more expensive cars too. I wish I could tell you the name of the artist but I just don't remember after all these years. Could have been Jim Jackson but then maybe not. All the things in this campaign supported the overall idea that "Chevrolet gives you that sure feeling". You could be sure when you bought it that you were getting the most for your money and you could be sure when you owned it that you would enjoy the experience. And when you sold it you could be sure you would get a very good return. Newspaper ads from this time are nonexistent today. Most were used to wrap the trash or start a fire in the fireplace, so I am happy to be able to show these along with magazine ads that are still available in old publications.