Wednesday, February 11, 2009
This 1967 Chevrolet ad and several that follow are part of the same campaign in newspapers and magazines. The magazine ads can be found in old publications but the newspaper ads have long ago gone the way of yesterdays newspaper. This series of newspaper ads also represents some of the last ads that were illustrated with art rather than photography. Art would continue on for a time but the days of great art campaigns for Chevy were coming to an end. Rightly or wrongly photography was becoming more important. Some of it had to do with our art directors, probably including me, that wanted to be more of a participant in the ad making process. Going on location with the car and a photographer seemed like the way to go. The clients were inclined to like photography too. Change is always wanted by most clients, sometimes when when staying the course would be better. Newspaper reproduction was improving and photography looked pretty good. The line art we used, as shown above, still gave great reproduction in most papers. Gerry Edmison was watching over newspaper ads at this time and he had been working for me from the time we were in the experimental group. I still got my hand in when I could and did ads like this while developing the format for subsequent ads regardless of who did them. Making the ads was the most fun I ever had in the ad business.