Friday, February 22, 2008

'65 Corvair-See The USA The No. 1 Way-Newspaper Campaign

CORVAIR BY CHEVROLET.   IT'S STYLISH, SPORTY, AND AVAILABLE WITH UP TO 180 FRISKY HORSEPOWER. SEE BELOW WHAT THE EXPERTS HAVE TO SAY ABOUT IT'S UNIQUE ENGINEERING AND HANDLING. THEN SEE YOUR DEALER AND SEE WHAT A WONDERFUL BUY YOU CAN GET RIGHT NOW.  The copy below lived up to the promise of more information and quotes. Bill Graefen's copy again. I thought the lighted firecrackers as part of the word added considerably to the thought as well as being a good and memorable device for the ad. Not the warmth we usually got in the ads but a neat thing anyway.

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