Sunday, July 12, 2009

This is a really fine headline and copy for the newly restyled Nova. It looked a lot less like an economy car and offered lots that other competitive makes didn't offer. I especially like the double meaning in "You won't clutch at its price." The new Torque-drive transmission was being offered and it eliminated the clutch pedal. And Nova was a real Chevy value. This was shot on a prototype model at the GM Tech Center across the street from our office on Van Dyke in Warren Michigan. I think the art direction was by Tony Longo and if that is so the photographer was Dennis Gripentrog. I am always surprised today at how many people are fixing up Novas from around this period. I see some with very special engines that could compete with just about anything. I always liked the way they looked too.

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