Friday, July 10, 2009
I wish I had a color version of this ad but the black and white will have to do. What a wonderful way to tell the wagon story. The copy begins--We call them "walk-ins" because they are so easy to get into. Financially. And bodily. It then goes on to tell the story of what you get in even the least expensive model. We could have shown each wagon in a separate picture or placed them all in a row in a field with no people but that would not have had the impact and warmth of our picnic scene. These were the kind of people that were buying Chevy wagons and this was what they sometimes did with them. It was with ads like this that, over the years, we were able to build the relationship with America that Chevy continues to enjoy today. Look at the little boy standing on his head in the upper right hand corner. This shoot with real people turned into a real event with real food and enjoyed by all.