The facts in this newspaper ad were things you could order on the new Impala or Caprice like headlight washers or liquid tire chains. Perhaps not the strongest available options but presented in a very forceful way. Another good example of the aggressive posture Chuck Felt had established  for Chevrolet for 1969. I think the picture was done by art director Tony Longo and photographer Dennis Gripentrog. Copy was most likely by Jim Hartzell.