Friday, July 24, 2009
I have won a bunch of awards over the years for ads I made but this is the best of all. I present it now because I finally came across the above letter. It isn't an award from some bunch of ad guys but from a fellow that saw the ad and bought the Corvette. The letter went to The New Yorker magazine and they sent it on to the agency where it made the rounds. David E. Davis Jr. wrote the copy and Warren Winstanley shot the picture looking out over the Pacific Ocean. I guess it isn't really an "award" but the kind of recognition that counts even more. I have always been very pleased with it. The ad has the kind of simplicity I always thought was important and a warm human touch in both the picture and the copy that seems to be missing in so many ads today. If you can find a copy of The New Yorker for July 7, 1962 or Sports Illustrated for June 11, 1962 you can have the ad Mr. Nelson saw. And if you happen to have a Corvette like the one in the ad you have something even better and worth a ton these days. I wonder if Mr. Nelson was a bald guy? I'll bet he was.
You can see many more old Corvette ads from this campaign way down near the beginning of my blog.