Sunday, July 12, 2009
This is one of my very favorite ads. For me, Chevy ads don't get much better than this. The version above is for newspapers and the same ad ran in all the big magazines of the day. The magazine color ad is even better than this with a bright red car. The copy was by Jim Hartzell and he goes right to the youth market we were looking for with Camaro. Jim produced a ton of outstanding work for Chevy including the very memorable "Baseball, hot dogs, apple pie, and Chevrolet". That theme continues to come up in references to Chevy today even though it received very little play back then. Tony Longo did the art direction for the ad. He and Hartzell worked together to produce many of the best ads ever done for Chevrolet. We called Tony "Captain Pops". I don't remember why but Tony was one of those talented people you just had to like. Jim is still with us but Tony went to that big ad agency in the sky many years ago. For this ad I think Tony used Dennis Gripentrog for the photography. Dennis did lots of wonderful work for us over the years and was a leader in understanding how to make great shinny product illustrations. He had a way with lady models too.