Friday, July 10, 2009

This is not an ad but something of interest that was happening back in 1969. Yes, the OJ is that OJ Simpson. From time to time, Chevrolet was interested in using sport celebrities to promote their cars and trucks. OJ had just graduated from college after an outstanding football career and was the next big name to join the Chevy effort. He would appear in at least one magazine ad. I have a copy somewhere but for now I can't find it. He and his first wife were just standing beside a car--probably an Impala. I never thought much of using celebrities that way but they may have been of use in other ways. The painting above was one of three. Another was of Knute Rockney of Notre Dame fame and the third had something to do with baseball, I think.
I and a couple other agency guys had lunch with OJ at the Recess Club in the Fisher Building, next to the GM building, in Detroit. He was very easy going and agreeable but was also making some big bucks for his trouble. We had a few prints of the painting with us and I had him sign one for my sons. We still have it and I had it framed after he became even more famous. Don't know if it is worth anything but if you happen to have a copy it is certainly an interesting piece of Chevy history.


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