The key word in the headline is competitive. That didn't mean all other GM offerings. But it did mean Ford and Plymouth. Newspapers were used for much more than rebates back in the '60s. The ad content was much more like that of magazines. In fact some of the ads ran in both newspapers and magazines. There were times when newspapers were used to support sales events like "Red Tag Days" or "Double Dividend Days" but rebates had yet to be invented. This Chevy could wash it's headlights, apply liquid tire chain,defog the rear window, and keep you warm or cool automatically. Not much compared to what nearly all cars do for you now. But sometimes I kind of wish for the very old days when I could lift the hood and actually do something to the engine. My first car was a 1936 Ford and I could remove the transmission in exactly 20 minutes. That's because I had to do it so many times after removing some gear teeth trying to beat somebody at a light. I loved that car and wish I still had it. Someday I'll show some pictures and tell the story of it. The art direction  was by Tony Longo and the photography by Dennis Gripentrog.