Thursday, January 31, 2008
1962 Corvair Monza
CLIMBS LIKE IT'S WEARING GYM SHOES. That was the headline by copywriter Ray Clark. Ray and David E. Davis were the two copy guys I worked with on the Corvair and Corvette advertising at this time. Warren Winstanley shot the photo in Canada. We had finished covering the Trans Canada Rally and made the photography for the ads [see one of them near by] and now took advantage of being in a great location to shoot additional pictures that might become ads in the future. This is one we used and so is the ad that follows. This was done before all the more formal art buying procedures were put into place. Warren was willing to take the chance that we might sell some of the pictures in which case he would be paid the going rate for a national magazine ad. It worked out fine for both of us as we got two ads and Warren got to shoot the Corvette picture that was in the ad. To save a few bucks and have a little fun we used Ray Clark as the driver of the Corvette. Ray wasn't on the Canada shoot but David E. drove the car in this picture and the one going around the big highway curve. If you happen to have this ad in a full page format you can see that it is in fact David E. Davis Jr. himself.