Thursday, January 29, 2009

1970 Chevelle SS Magazine Layout

This was one of those unexpected delights that sometimes can be found if you keep your eyes and mind open for picture opportunities. We were on our way to a location at the Disney Ranch in LA when we were confronted with a washed out road. It had been raining for several days and we were way behind on our schedule. It looked like we were not going to make it to our location but it didn't matter because here was something nobody could have imagined. I told Warren Winstanley, our photographer, that this was going to be the best picture we would make of the Chevelle SS or anything else on this trip. The Chevelle, with it's big new engines, you might imagine could leap across this road like Superman going over a tall building. We made three versions of the situation. The one you see here and two others with that featured the front of the car with the washed out road in the background. We did the one you see here first and I was satisfied that we had it but Warren argued for the other views. We often had disagreements about pictures and solved them by doing two versions. Because I was the art director I usually won out in the end but not always. Warren and I were very good friends and had grown up together in the business. I tried my very best to sell this ad to Chevrolet but we had too many other good, more heroic views of the car with good situations that they chose to use. The other views of this situation are available from the GM site and are very nice. I bought both and am happy to have them. Probably could have sold the one of the others but this one would have made the most memorable ad. This is an ad that I wish had run but I am happy to have saved the layout and to show it now. The colors in the print are faded and the retouching on the tire marks is crude but would have been made right for the finished art. Win some, lose some. 


José Luiz said...

Fantastic! (Brazil)

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