Tuesday, January 27, 2009
1957 Chevrolet Newspaper Ad
MORE CHEVROLET CARS WERE BOUGHT IN 1956 THAN ANY OTHER CAR....THE 17th STRAIGHT CAR PRODUCTION YEAR THAT CHEVROLET'S BEEN FIRST IN SALES.
Still another leadership ad so popular with the Chevy sales group back then. But very nicely done in a disarming sort of way. The USA was in love with Chevy then and would be for many more years. The art could have been done by any number of artists but my guess is Dan Romano. Jim Hastings was more than likely the art director and the one that had the idea for the tree carving. He was very good at solving a tough assignment in a very unique way. Given the time he could have done the illustration himself.
It nearly brings a tear to your eye to think of the situation Chevrolet and General Motors find themselves in today. I wish they could run this ad or one like it now.