Monday, April 7, 2008
'56 Chevrolet Magazine Ad
NOTHING WITHOUT WINGS CLIMBS LIKE A '56 CHEVROLET !
This is a really fine illustration by Bruce Bomburger. I especially like the way the car leans slightly forward giving more of a feeling of speed. Look at the wheels and notice the forward leaning ovals used to show them. Bruce didn't invent this illustration device but kind of lifted it from older illustrations that did the same thing usually in race car situations. It is very much in keeping with what the ad is saying in the headline. This was the year the "Hot One" got even "Hotter". Jim Hastings, the top art director, was using several west coast artists at this time and they almost always showed far west backgrounds in the illustrations.