'56 Chevrolet Newspaper Ad

SEEN ONLY ON HIGHER PRICED CARS AND CHEVROLET

The meaningful emblem of Body by Fisher

A nifty way to relate to all the other GM higher priced cars and still stay true to Chevrolet's value position. Body by Fisher was very important to Chevy and all of GM back then. Fisher Body even ran some advertising. There was also an annual contest for young people to build a coach in the image of the logo. All the entries were displayed and judged in the lobby of the GM building on West Grand Boulevard in Detroit. The coaches all looked pretty much alike to me but the judges always came up with a winner. There was some some scholarship money for first, second, and third place as I recall. Later the contest was changed. Rather than build a model coach the young people were to design and build a model car. This was an even better contest and more related to GM products. Mac Namara Studio produced the art for this ad. They were located in the Penobscot Building in Detroit. Two brothers owned and operated the studio-Emit and Jack Mac Namara.