CHEVROLET PUTS HILLS BEHIND YOU AND PLEASURE AHEAD !This is a newspaper version of the magazine ad directly below. The magazine ad was done first and ran in May while the newspaper ad ran in July. The magazine ad was by Fred Ludekins and this newspaper version was produced by Bruce Bomberger. The reason for two artists was that Ludekins was not particularly good at the line illustration needed for newspaper reproduction. This was true for other great illustrators like Austin Briggs and takes nothing away from them. Jim Hastings knew exactly what he wanted and how best to get it. The two illustrations are very similar and Bomberger most likely used the same drawing for the car and people. There are some interesting differences. The license plate is gone on this version and the background has been condensed to fit a vertical format. The ladies dress takes on a vertical pattern and the guy now has black hair with his hand gone from the roof. Lots of other small things too. Not much research was done on ads back then but when a client liked an ad the agency was ready to run it in magazines and newspapers.
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